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How to Add Watermark in Photoshop

Do you want to beautify your images with a watermark in Adobe Photoshop? And perhaps make it easy to do so by using Photoshop watermark actions?

In this Photoshop tutorial, we discuss how you can create your own watermarks in Photoshop to protect your images and add a touch of personal branding. You can create watermarks using Photoshop with the help of text or logo branding on top of your images. We will cover both methods below.

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How to Watermark Photos in Photoshop using Font Signature

Gone are the days of the stylish and over-the-top signatures. Even the ones who successfully used those shiny signatures are now resorting to simpler text watermark signature logos. This helps in keeping the brand clear while also making sure that it doesn’t distract the viewers from the image.

Some photographers use the initials as opposed to their full name, to restrict the logo from taking up too much space.


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Finding Suitable Fonts for Signatures

You can always create a logo in Photoshop in a modern style. All you need is to select the correct font, work on a good name, and then just focus on making it simple and elegant.

Some photographers, who are blessed in the calligraphy department, may take simply do the design manually and upload it online. The trick is to make sure you write the signature over a white sheet with a black pen.

This will make it easier to extract in Photoshop.

The next step is to use the color selection tool to select the black portion, and then create a mask. Once you have created the logo with either font or handwritten calligraphy, just trim transparent pixels and save the file as PNG.

Where to Find the Fonts or Calligraphic Inspiration?

It is really easy to find fonts online. All you need to do is browse for free font websites. In the search bar, you can look for signature style fonts.

The good thing with most of these websites is that they allow a preview of your text. For example, if I enter Raghav Gautam Photography as preview text, it displays how my brand will look in the particular fonts. allows you to see your text in the font results.

Enhance Your Signature Font to Create a More Unique Watermark in Photoshop

For the designers out there, the fonts can also be a starting point to experiment with the calligraphy within Photoshop.

Choose any font as the starting point. Convert the text to path. Next, adjust it by using the pen tool where you can add or subtract points, change styles, and so on. You can even create your own font if you go ahead with it.

Convert the text into work-path by right-clicking the layer in the layers panel and selecting the option.

How to Place the Signature In Images?

To use a signature or logo in your images as a watermark, you need to export the signature or logo as a transparent file (PNG or TIFF).

You can place the file on each image, resize, and position it as per the requirement. For example, if you want to place the logo at the bottom: go to File>Place Embedded and select the watermark file you want to place.

The image is imported with the free transform tool selected. Position, rotate, or scale the image to your requirements and hit enter or click the tick mark to apply the watermark.

Alternatively, you can use align tools each time you place an image.

photoshop watermark action

Using Photoshop Actions as the Smart way to Watermark Your Images

Watermarking Actions provided by Photography-Raw are a set of four Photoshop Actions designed to make life very easy. To install these actions,

  1. Open the actions panel of your Photoshop.
  2. Click on the four bars on the top-right corner.
  3. Click on Load Actions.
  4. Select where you have saved the Actions and hit Enter.
  5. You will now have the Actions on the bottom of your current list of Actions installed in Photoshop.
watermark action in photoshop

The Actions are:

  1. Watermark – Create Watermark Brush
  2. Watermark – Bottom Right Aligned
  3. Watermark – Bottom Center Aligned
  4. Watermark – Bottom Left Aligned

Photoshop Watermark Action- Create Watermark Brush

This particular action by Photography Raw simplifies many of the problems faced by photographers while watermarking their images. You can change the color of the watermark based on the image. For example, if you have a black logo and a dark image, you won’t be able to see the logo. If you invert it, you will still have an issue with a distracting logo.

With a brush, you can select any color you want, and make your watermark visible without creating a distraction. You can also add effects to the logo, like a stroke or drop shadow for additional emphasis.

Steps to use the Creative Watermark Brush Action

  1. Hit the Play button after selecting the action.
  2. Click Continue when asked to select the logo file.
  3. Select the Logo file from where you have saved it. Make sure the file saved is a PNG. The logo file should ideally be as large in dimensions, as you would ever want to use the watermark.
    The bigger the size of your logo the better. 2000px wide logos are usually adequate.
  4. You will get a message saying that your brush is ready for use. Adjust opacity and color to your liking.
  5. Now go on your image and place the logo wherever you want to, and in whichever color you want to place.

You only need to use the Create Watermark Brush Photoshop action once for each logo. The action actually creates a new brush for you to use whenever you need it. After the brush is created just select the brush tool, and go to the brush panel. Here you should select the watermark brush, that the action created for you earlier.

You only need to change the color, brush size, and perhaps an opacity. You use the brush by clicking (once) on the image where you want your watermark to be.

Photoshop Watermark Actions – Alignment Actions

The most common placement of logos on images is on the bottom of the image. It could be either left, right, or center, based on the image and the final usage.

It could be so easy if there was a batching watermark action to let us place the logo aligned as per image based on where we want, and we could choose it every time separately. Also, if we could keep the functionality of batch processing the images, it would be so great, right?
With the three watermark alignment actions in our Photoshop action package, you can watermark your images in a breeze. Simply hit the play action button, and relax.

To use the Watermark Alignment Actions – follow the following steps:

  1. Hit the action button on the alignment of your choice.
  2. A dialog box will prompt you to select the watermark/logo file.
  3. You need to hit enter and logo will appear. You can scale the logo as per your requirement and scaling.
  4. Simply hit enter and the logo file will be automatically aligned and opacity will be set to 46%. An opacity of 46% works perfectly for watermarking. You can change it if you wish to do so.

Batch Watermark Photoshop Process:

If you want to use the watermark action for multiple images in Photoshop follow this step-by-step process.

  1. Go to File>Automate>Batch
  2. In the dialog box, select the source folder, and decide on the destination. You could simply choose to save and close or choose a destination with the format and a naming convention.
  3. Hit okay and relax, the software will do the job for you now.
photoshop watermark actions together with batch processing

We have made a dedicated article on how you can automate batch processes in Photoshop.

Watermarking is a seriously important part of photographic branding these days. It need not be funky or in-your-eye. It just needs to elegantly sit in one corner of the image at a lower opacity.

Make sure you finalize your logo and start using it consistently. Repetition is one of the best forms of branding, and the same logo needs to be there consistently.

Also, if you change the logo too often, it becomes difficult for viewers to recognize or relate to your brand.

Concluding words

Watermarking images has become so easy. Many photographers use watermarking as a method to both protect their copyrights and as part of elegant branding. If your photos are good enough, then a carefully placed and subtle watermark can enhance the perception of your photo as being special.

Watermarking your images is a delicate matter, and many photographers hold strong views about it.

The watermarks applied here in this article, are not necessarily subtle. The intention was to show you how you can use watermarks in Photoshop. So use watermarks in a subtle way, and make it easy for you to apply them by using Photoshop watermark actions.

No matter how you insert watermarks in Photoshop, make sure you do it non-destructively. Keep the original file intact. Avoid merging the watermark with the background layer, if you want to keep editing your photo, after adding the watermark.

Do you prefer to use watermarks on your own images, and where do you place them. Or why don’t you use watermarks? Do you have any preferred method for watermarking your images? Let us know in the comments below.

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