The world of photography has become a universe in itself, and there are arguably way too many photographers. What helps you stand out from the crowd is your distinct style and appeal. It is easy to become a photographer, but difficult to showcase your vision while still being liked by the viewers. If you are at that stage where you are telling your stories, it is important to simply put your brand out in the open in terms of a logo, or simply a text. Some photographers take an extra effort to showcase their products in a postcard style format with title, place, and date on the image.
The Text Signature
Gone are the days of the stylish and over-the-top signatures. Even the ones who successfully used those shiny signatures are now resorting to simpler font-based signature logos. Apart from adding elegance to the logo, it also helps in keeping the brand clear while also making sure that it doesn’t distract the viewers from the image. The font style of the signature varies, while some of the photographers use the initials as opposed to full name, to restrict the logo to an area.
Creating a Simple Logo In the Photoshop
You can always create a logo in Photoshop in the modern style. All you need is to select the correct font, work on a good name, and then just focus on making it simple and correct.
Some photographers, who are blessed in the calligraphy department, may take simply do the design manually and upload it online. The trick is to make sure you write the signature over a white sheet with a black pen. This will make it easier to extract in Photoshop. The next step is to use the color selection tool to select the black portion, and then create a mask. Once you have created the logo with either font or handwritten calligraphy, just trim transparent pixels and save the file as PNG.
Where to Find the Fonts or Calligraphic Inspiration?
The good thing with most of these websites is that they allow a preview of your text. For example, if I enter Raghav Gautam Photography as preview text, it displays how my brand will look in the particular fonts. Be aware that while choosing fonts, you carefully choose for commercial use ones unless you intend to use it for non-commercial purposes. You can easily get plenty of fonts free for commercial use, or you can pay for its commercial use to get a legal license for the same.
For the designers out there, the fonts can also be a starting point to experiment with the calligraphy within Photoshop. Choose any font as the starting point. Convert the text to path. And then adjust it accordingly by using pen tool where you can add or subtract points, change styles, and so on. You can even create your own font if you go ahead with it.
How to Place the Signature In Images?
To place the signature in your images, all you need to do is make a transparent file (PNG or TIFF) if you don’t already have one. You can place the file on each image, resize, and position it as per the requirement. For example, if you want to place the logo at the bottom, you can go to File>Place Embedded and select the file you want to place. The image is imported with a transform tool over it. Position, rotate, or scale the image to your requirements and hit enter or click the tick mark to accept the transform changes. Alternatively, you can use align tools each time you place an image.
Using Photoshop Actions as the Smart way to Watermark Your Images
Watermarking Actions provided by Photography-Raw are a set of four Photoshop Actions designed to make life very easy. To install these actions,
- Open the actions panel of your Photoshop.
- Click on the four bars on the top-right corner.
- Click on Load Actions.
- Select where you have saved the Actions and hit Enter.
- You will now have the Actions on the bottom of your current list of Actions installed in Photoshop.
The Actions are:
- Watermark – Create Watermark Brush
- Watermark – Bottom Right Aligned
- Watermark – Bottom Center Aligned
- Watermark – Bottom Left Aligned
Photoshop Watermark Action- Create Watermark Brush
This particular Action by Photography Raw simplifies many of the problems faced by photographers while watermarking their images. You can change the color of the watermark based on the image. For example, if you have a black logo and a dark image, you won’t be able to see the logo. If you invert, you will still have an issue of a distracting logo. With a brush, you can carefully select any color you want, and thus make your presence felt without getting lost or creating a distraction. You can also add effects to the logo, like a stroke or drop shadow for additional emphasis.
Steps to use Watermark – Creative Watermark Brush Action
- Hit the Play button after selecting the action.
- Click Continue when asked to select the logo file.
- Select the Logo file from where you have saved it. Make sure the file saved is a PNG.
- You will get a message saying that your brush is ready for use. Adjust opacity and color to your liking. There’s also an important warning on working on a new layer while using the brush, as most of the Photoshop users would already know. This protects the editable nature of the image file.
- Now go on your image and place the logo wherever you want to, and in whichever color you want to place.
Photoshop Watermark Actions – Alignment Actions
The most common placement of logo on images is on the bottom of the image. It could be either left, right or center, based on the image and the final usage. It could be so easy if there was an action to let us place the logo aligned as per image based on where we want, and we could choose it every time separately. Also, if we could keep the functionality of batch processing the images, it would be so great, right? With the three alignment actions of Photography RAW, you can watermark your images in a breeze. Simply hit the action, and relax.
To use the Watermark Alignment Actions – follow the following steps:
- Hit the action button on the alignment of your choice.
- A dialog box will prompt you to select the watermark/logo file.
- You need to hit enter and logo will appear. You can scale the logo as per your requirement and scaling.
- Simply hit enter and the logo file will be automatically aligned and opacity will be set to 46%. An opacity of 46% works perfectly for watermarking. You can change it if you wish to do so.
To use this method for a bunch of images, simply follow the following steps.
- Go to File>Automate>Batch
- In the dialog box, select the source folder, and decide on the destination. You could simply choose to save and close or choose a destination with the format and a naming convention.
- Hit okay and relax, the software will do the job for you now.
Watermarking is a seriously important part of photographic branding these days. It need not be funky or in-your-eye. It just needs to elegantly sit in one corner of the image at a lower opacity. Make sure you finalize your logo and start using it consistently. Repetition is one of the best forms of branding, and the same logo needs to be there consistently. Also, if you change the logo too often, it becomes difficult for viewers to recognize or relate with your brand.
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