Post-Processing » Photoshop Tutorials » How to Add Watermark in Photoshop? (2021)

How to Add Watermark in Photoshop? (2021)

Do you want to make a watermark in Photoshop? And perhaps make it easy to do so by using Photoshop watermark actions?

In this Photoshop tutorial, we discuss how you can create your own watermarks in Photoshop. You can use it to protect your images and a personal touch for fine art prints.

You can create watermarks using Photoshop with the help of a text watermark or logo branding placed on top of your photos. Most photographers choose to write their signature using an elegant font. If you don’t find any fonts you like in Adobe Photoshop, you can find more fonts in your Creative Cloud subscription.

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How to Watermark Photos in Photoshop

Step 1: Export your Logo as a Transparent PNG.

To use an image as a watermark, you should export it as a transparent file (PNG or TIFF).

Step 2: Place the Logo on Top of your Image

You can place the file on each image, resize, and position it. Go to File > Place Embedded and select the watermark file you want to use.

Step 3: Position, Scale, Align and Rotate the Logo

The image is imported with the free transform tool selected. Position, rotate, or scale the image to your requirements and hit enter or click the tick mark to apply the watermark.

Alternatively, you can use align tools each time you place an image.

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Using Photoshop Actions as the Smart way to Watermark Your Images

You can actually record these steps as a Photoshop action. Just hit the Create New Action button in the layers panel to start recording your steps.

Watermarking Actions provided by Photography-Raw are a set of four Adobe Photoshop Actions designed to make life very easy.

watermark action in photoshop

The Actions are:

  1. Watermark – Create Watermark Brush
  2. Watermark – Bottom Right Aligned
  3. Watermark – Bottom Center Aligned
  4. Watermark – Bottom Left Aligned

Photoshop Watermark Action- Create Watermark Brush

This particular action by Photography Raw simplifies many of the problems faced by photographers while watermarking their images. You can change the color of the watermark based on the image. For example, if you have a black logo and a dark image, you won’t be able to see the logo. If you invert it, you will still have an issue with a distracting logo.

With a brush, you can select any color you want, and make your watermark visible without creating a distraction. You can also add effects to the logo, like a stroke or drop shadow for additional emphasis.

Steps to use the Creative Watermark Brush Action

  1. Hit the Play button after selecting the action.
  2. Click Continue when asked to select the logo file.
  3. Select the Logo file from where you have saved it. Make sure the file saved is a PNG. The logo file should ideally be as large in dimensions, as you would ever want to use the watermark.
    The bigger the size of your logo the better. 2000px wide logos are usually adequate.
  4. You will get a message saying that your brush is ready for use. Adjust opacity and color to your liking.
  5. Now go on your image and place the logo wherever you want to, and in whichever color you want to place.

You only need to use the Create Watermark Brush Photoshop action once for each logo. The action actually creates a new brush for you to use whenever you need it. After the brush is created just select the brush tool, and go to the brush panel. Here you should select the watermark brush, that the action created for you earlier.

You only need to change the brush size, along with color, and perhaps an opacity. You use the brush by clicking (once) on the image where you want your watermark to be.

Photoshop Watermark Actions – Alignment Actions

The most common placement of logos on images is on the bottom of the image. It could be either left, right or center, based on the image and the final usage.

To use the Watermark Alignment Actions – follow the following steps:

  1. Hit the action button on the alignment of your choice.
  2. A dialog box will prompt you to select the watermark/logo file.
  3. You need to hit enter and logo will appear. You can scale the logo as per your requirement and scaling.
  4. Simply hit enter and the logo file will be automatically aligned and opacity will be set to 46%. An opacity of 46% works perfectly for watermarking. You can change it if you wish to do so.

Batch Watermark Photoshop Process:

If you want to use the watermark action for multiple images in Photoshop follow this step-by-step process.

  1. Go to File > Automate > Batch
  2. In the dialog box, select the source folder, and decide on the destination. You could simply choose to save and close or choose a destination with the format and a naming convention.
  3. Hit okay and relax, the software will do the job for you now.
photoshop watermark actions together with batch processing

We have made a dedicated article on how you can automate batch processes in Photoshop.

Watermarking is a seriously important part of photographic branding these days. It need not be funky or in-your-eye. It just needs to elegantly sit in one corner of the image at a lower opacity.

Make sure you finalize your logo and start using it consistently. Repetition is one of the best forms of branding, and the same logo needs to be there consistently.

Also, if you change the logo too often, it becomes difficult for viewers to recognize or relate to your brand.

Concluding words

Watermarking images has become so easy. Many photographers use watermarking as a method to both protect their copyrights and as part of elegant branding.

Watermarking your images is a delicate matter, and many photographers hold strong views about it.

The watermarks applied here in this article, are not necessarily subtle. The intention was to show you how you can use watermarks in Photoshop. So use watermarks in a subtle way, and make it easy for you to apply them by using Photoshop watermark actions.

No matter how you insert watermarks in Photoshop, make sure you do it non-destructively. Keep the original file intact. Avoid merging the watermark with the background layer, if you want to keep editing your photo, after adding the watermark.

Do you prefer to use watermarks on your own images, and where do you place them. Or why don’t you use watermarks? Do you have any preferred method for watermarking your images? Let us know in the comments below.

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